Portal de Periódicos da CAPES

Role Playing Games no Ensino do Marketing: uma experiência com RPG Didático

2009; UNIVERSIDADE FEDERAL DE SÃO CARLOS; Volume: 3; Issue: 1 Linguagem: Português

10.14244/1982719939

1982-7199

Rodrigo Moura Lima de Aragão,

Academic Research in Diverse Fields

Este relato apresenta e discute o uso dos Role Playing Games (RPGs) no ensino do Marketing, especificamente, em disciplinas ministradas nos cursos de Administracao e de Hotelaria da Escola Tecnica Estadual Albert Einstein – Casa Verde, Sao Paulo (estado de Sao Paulo) –, no segundo semestre de 2005. Primeiro, discorre sobre o RPG didatico, alternativa constituida a partir dos RPGs tradicionais e dos livros-jogos, a qual, combinando caracteristicas de ambos, mostrou-se adequada para a sala de aula. Em seguida, sua aplicacao e exemplificada por meio de duas aventuras: Decisoes de Produto no Planeta Mercadologico e Os Quatro Pergaminhos e o Segredo do Marketing Mix. A primeira, aplicada na turma de Administracao, teve como objetivo simular praticas do Marketing; a segunda, percorrida pelos discentes de Hotelaria, buscou transmitir e fixar conceitos da disciplina. O RPG didatico proporcionou a realizacao da simulacao de tomadas de decisao referentes ao desenvolvimento de um novo produto e promoveu um contato no ludico com os componentes do composto de Marketing. Alem disso, o seu uso foi bem recebido pelos alunos, como apontaram os resultados de uma pesquisa feita no termino do semestre: mais de 80% dos discentes de Administracao e de Hotelaria considerou otimo o emprego do RPG na sala de aula. Palavras-chave : Role Playing Games e educacao; Role Playing Games e ensino do Marketing; ensino do Marketing; RPG didatico Abstract Role Playing Games in the teaching of Marketing: an experience with teaching RPG This paper presents and discusses the use of Role Playing Games (RPG’s) on Marketing teaching, particularly, on Marketing disciplines which were given in Management and Hospitality courses at Escola Tecnica Estadual (ETE) Albert Einstein – situated in Casa Verde, Sao Paulo city (Sao Paulo state) –, during the second semester of 2005. First, it talks about the educational RPG, an alternative that derives from traditional RPG and from game-books, that has proved to be appropriate for class uses. After this, the paper exemplifies its application through two adventures: Decisoes de Produto no Planeta Mercadologico and Os Quatro Pergaminhos e o Segredo do Marketing Mix. The goal of the first adventure was to simulate Marketing practices (especially those from products development process); on the other hand, the second adventure attempted to convey and fix some concepts in student’s minds. The educational RPG has allowed students to simulate product development decisions and has also promoted a ludic contact with components of Marketing Mix. Its use was appreciated by students, as it has been demonstrated by the results of an inquiry made at the end of the course: more than 80% of students from both courses have considered a great deal the use of RPG in class. Key words : Role Playing Games and education; Role Playing Games and teaching of Marketing; teaching of Marketing; RPG teaching