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BIBTEX RIS

Las memorias corporativas de Atresmedia y RTVE en la red: juegos malabares para la credibilidad

2015; Volume: 8; Issue: 1 Linguagem: Inglês

10.5209/rev_pepu.2014.v8.n1.48389

ISSN

1989-5143

Autores

Isabel Arquero Blanco, Miguel Ángel Ortíz Sobrino,

Tópico(s)

Communication and COVID-19 Impact

Resumo

This article compares the 2012 reports on corporate social responsibility of Corporación Radiotelevisión Española (RTVE) and Atresmedia, Corporación de Medios de Comunicación, S.A., hosted on their corporate websites. The analysis of these reports allows to review the information that both communication groups project in public opinion, their transparency and dialogue with the stakeholders. The two compared reports overlook information on risks, foster ambiguity and incomplete dialogue with theirs stakeholders.

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