PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN PENGGUNA SAMSUNG GALAXY TAB
2013; State University of Semarang; Volume: 1; Issue: 4 Linguagem: Inglês
ISSN
2337-5434
Autores Tópico(s)SMEs Development and Digital Marketing
ResumoABSTRACT Experiential marketing isa new approach for marketer. In experiential marketing customeris able to differentiate products or servicesaccording to his/her own experience. In this research, dimension of experiental marketing that consist five approach i.e., sense, feel, think, act and relate is used to determine its effects. This purpose is to determine the efect of experiential marketing approach on consumer satisfaction of Samsung Galaxy Ta user . Research type is explanatory which is used questionaire as data gathering instrument furthermore it use interview and observation too. Based on the results, sumultaneously sense, feel, think, act and relate have significantinfluence on satisfaction. And partially, only senese and think that have a significant effect on customer satisfaction. Keywords: sense, feel, think , act, relate and consumer satisfaction
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