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Global Hollywood 2010

2007; USC Annenberg School for Communication & Journalism; Volume: 1; Issue: 1 Linguagem: Inglês

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Toby Miller,

State Capitalism and Financial Governance

Of course, at some level, I didn’t need to move west to understand Hollywood. We all understand it. We have to, given its presence on cinema, computer, telephone, and television screens. Each year, a sixth of the world’s population watches the Academy Awards on TV, and more movie tickets are sold than there are people on the planet, while film-going is not even popular by contrast with the computer games and television that are mostly conceived, made, and/or owned — with the latter perhaps the key word — by the California-based studios and sub-contractors that we call Hollywood. The very word symbolises an invitation to replication and domination, an invitation both desired and disavowed. The money made in Hollywood continues to be astronomical, transcending even the aerospace industry as the largest export industry the U.S. has.