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O rádio e a relação com o ouvinte no cenário de convergência: uma proposta de classificação dos tipos de interatividade

2015; Editora da Pontifícia Universidade Católica do Rio Grande do Sul (EDIPUCRS); Volume: 22; Issue: 3 Linguagem: Inglês

10.15448/1980-3729.2015.3.20523

ISSN

1980-3729

Autores

Mírian Redin de Quadros, Débora Cristina Lopez,

Tópico(s)

Media, Journalism, and Communication History

Resumo

This paper reflects about the interactivity on the radio in the context of convergence, based on the notions of hypermedia radio and expanded radio. Discusses the concept of interactivity, applying it to the radio media and the new possibilities of interaction between broadcasters and listeners, by the use of different technological resources. By means of a qualitative look at the content analysis of the interaction spaces (social networking sites, websites and hertzian programming) of radios CBN and Gaúcha, systematized in a propositional perspective, tools and spaces occupied. Taking into account that the radio today operates in different media platforms, the article presents as a main result a proposal for classification of types of interactivity and participation, seeking cover the different tools used, the forms of mediated interaction and the influence of these interactions in the sound content.

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