Portal de Periódicos da CAPES

O apelo visual, seu caráter estético e a atração das embalagens

2012; Volume: 21; Issue: 2 Linguagem: Inglês

10.19141/2236-2622/actacientifica.v21.n2.45-53

2236-286X

Kenny Zukowski,

Sustainable Design and Development

The aim of this article is to discuss the formal aspects of the package, as it makes possible to register and synthesize values and sensations, making associations between art and design through its esthetic character. The package used in this study as an example was that of Pense Light milk, from the company Batavo.