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The Significance of Customer Base in the New Economy: Satisfaction and Perceptions of Success among Small Suppliers and Small Nonsuppliers1

2009; Wiley; Volume: 48; Issue: 1 Linguagem: Inglês

10.1111/j.1540-627x.2009.00283.x

0047-2778

Terry L. Besser, Nancy J. Miller,

Taxation and Compliance Studies

Journal of Small Business ManagementVolume 48, Issue 1 p. 1-15 The Significance of Customer Base in the New Economy: Satisfaction and Perceptions of Success among Small Suppliers and Small Nonsuppliers† Terry L. Besser, Corresponding Author Terry L. Besser Sociology Department at the Iowa State UniversityTerry L. Besser, 204 East Hall, Department of Sociology, Iowa State University, Ames, IA 50011. E-mail: [email protected].Search for more papers by this authorNancy J. Miller, Nancy J. Miller Textiles and Merchandising Department at the University of Nebraska at LincolnSearch for more papers by this author Terry L. Besser, Corresponding Author Terry L. Besser Sociology Department at the Iowa State UniversityTerry L. Besser, 204 East Hall, Department of Sociology, Iowa State University, Ames, IA 50011. E-mail: [email protected].Search for more papers by this authorNancy J. Miller, Nancy J. Miller Textiles and Merchandising Department at the University of Nebraska at LincolnSearch for more papers by this author First published: 16 December 2009 https://doi.org/10.1111/j.1540-627X.2009.00283.xCitations: 4 † Terry L. Besser is a professor of sociology in the Sociology Department at the Iowa State University. Her scholarship examines the relationship between business networks and rural economic vitality and how social capital affects community resilience after economic shocks. ‡ Nancy Miller is a professor of retail merchandising in the Textiles and Merchandising Department at the University of Nebraska at Lincoln. Her research focuses on small U.S. community marketplace exchange with particular emphasis on women-owned businesses, entrepreneurship, and networking among small business owners. Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinkedInRedditWechat Abstract Outsourcing of operations from large businesses to small business suppliers has become a prominent feature of the new global economy. This paper compares the perceived success and work satisfaction of small businesses that supply goods and services to other businesses compared with other small businesses. 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