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TV Cultura e arte: mídia, cultura e política

2004; Universidade Estadual Paulista, Faculdade de Ciências e Letras de Araraquara; Volume: 9; Issue: 17 Linguagem: Inglês

1982-4718

Cláudio Bertolli Filho,

Media and Digital Communication

This paper focuses the short life of the Culture and Art Channel, a TV company created and supported by the Ministry of Culture in Brazil. The search for a perfect knowledge of how this public channel should be took it to the poor context of the cultural politics proposed by the administration of the former president Fernando Henrique Cardoso. The way the strategies of implementation and the answers to the critics were conducted also facilitated its failure. As a result, the television company did not have good indices of audience and its activities were closed down less than 2 years after its first broadcasting.