Detection of Churned and Retained Users with Machine Learning Methods for Mobile Applications
2014; Springer Science+Business Media; Linguagem: Inglês
10.1007/978-3-319-07626-3_22
ISSN1611-3349
AutoresMerve Gençer, Gökhan Bilgin, Özgür Zan, Tansel Voyvodaoğlu,
Tópico(s)Recommender Systems and Techniques
ResumoThis study aims to find the different behavior patterns of churned and retained mobile application users using machine learning approach. The data for this study is gathered from the users of a mobile application (iPhone & Android). As a machine learning classifier Support Vector Machines (SVM) are used for evaluating in the detection of churned and retained users. Several features are extracted from user data to discriminate different user behaviors. Successful results are obtained and user behaviors are classified with 93% and 98% accuracy. From the diversity perspective, results of this study can be used to evaluate the differences of churned and retained users in terms of diverse user groups.
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