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Controle editorial: estudo sobre as percepções dos jornalistas de TV de Curitiba

2014; Centro Universitário Internacional (UNINTER); Volume: 2; Issue: 3 Linguagem: Inglês

10.21882/ruc.v2i3.556

2357-9870

Ester Athanásio,

Business and Management Studies

O presente artigo aborda e discute a incidencia do controle editorial pautado nos interesses do veiculo enquanto empresa. Nesse aspecto, expoe-se o atual debate sobre essa questao ligando a Teoria do Jornalismo – e as premissas da etica da profissao – a realidade das redacoes. Contrapoe-se, portanto, a exigencia de conceitos como imparcialidade, verdade e compromisso com o bem publico a rotina organizacional das emissoras e jornais. Por fim, apresentam-se os resultados da pesquisa que deu origem a esse artigo. Pesquisa essa que ouviu, por meio de questionario online, 277 jornalistas do Parana a fim de identificar a percepcao desses profissionais em relacao as interferencias comerciais na definicao de pautas. A analise quantitativa revela que ha certa apatia por parte dos jornalistas que, embora reconhecam os prejuizos desse tipo de orientacao editorial, se submetem as regras a fim de preservar sua imagem perante o mercado de trabalho, tal como tratado na Teoria Organizacional, de Warren Breed (1955). The current article discusses the incidence of editorial control based on the interests of the vehicle as a company. On this feature, the actual debate about this question is developed connecting the Journalism Theory – and the ethical assumptions of the job – to the editorial office reality. It opposes, then, the requirement of concepts like impartiality, truth and commitment with the public good to the organizational routine of the broadcasting stations and newspapers. At last, the results of the researches that originated this article are shown. Research that has received, through an online questionnaire, 277 journalists of Parana in order to identify the perception of these professionals about the commercial interventions in the definition of the journalistic script. The quantitative analysis reveals that there is some apathy coming from journalists that, even though they recognize the losses of this kind of editorial orientation, submit themselves to the rules in order to preserve their image in front of the job market, as presented in Social Control in the Newsroom: A Functional Analysis, of Warren Breed (1955).