The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names
2006; Taylor & Francis; Volume: 35; Issue: 4 Linguagem: Inglês
10.2753/joa0091-3367350410
ISSN1557-7805
AutoresMoonhee Yang, David R. Roskos‐Ewoldsen, Lucian F. Dinu, Laura M. Arpan,
Tópico(s)Psychological and Educational Research Studies
Resumo(2006). The Effectiveness of 'in-Game' Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names. Journal of Advertising: Vol. 35, No. 4, pp. 143-152.
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