MOBILISING VALUE: THE TURKCELL WAY

2014; Wiley; Volume: 25; Issue: 1 Linguagem: Inglês

10.1111/j.1467-8616.2014.01026.x

ISSN

1467-8616

Autores

Des Dearlove, Stuart Crainer,

Tópico(s)

ICT Impact and Policies

Resumo

Turkcell offers persuasive proof that corporate and national success can be interlinked. Stuart Crainer and Des Dearlove examine how the Turkish communications and technology company is pioneering the practice of sharing value

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