Bollylite in America
2010; Taylor & Francis; Volume: 8; Issue: 3 Linguagem: Inglês
10.1080/14746689.2010.501554
ISSN1474-6697
Autores Tópico(s)Shakespeare, Adaptation, and Literary Criticism
ResumoSlumdog Millionaire's success in the US invites a broader question: have the film's many Bollywood flourishes and references created a wider appetite for its ‘ancestors’ from Bollywood? In addressing the question of Bombay cinema's penetration into the US mainstream, the paper argues that the germane issue is not the influx of Bombay cinema en masse into America's screens but rather the specific forms from Bombay that have captured the interest of US audiences. This form is such a departure from the internal conventions of Bollywood that it is more properly understood as Bollywood Lite, or Bollylite. Bollylite pillages formal characteristics from Bollywood while shearing much of that cinema's fabled social substance and political edge. Thus lightened, Bollylite travels, though with a remarkably limited commercial and critical half-life. Observing Bollylite's fortunes and the material conditions that produce it, the paper examines Bollylite films that have enjoyed successful distribution in the US market, most notably Karan Johar's 2001 hit, K3G. The conclusion contrasts the narrative logics separating Bollywood from Bollylite and offers remarks about their respective futures.
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