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Percepção do consumidor com relação à embalagem de alimentos: tendências

2009; UNIVERSIDADE DO VALE DO RIO DOS SINOS; Volume: 4; Issue: 3 Linguagem: Inglês

10.4013/ete.20083.10

1808-7310

Alex Gonçalves,

Consumer Packaging Perceptions and Trends

This paper presents a review about food packaging sector in Brazil. It is known that simple changes in the habits of consumers and in the purchases decisions cause major quake in the packaging market. The ability of companies to understand these changes becomes increasingly important. The consumer's requirement is by packaging more functional, and with clear and objective information. In the face of a consumer market increasingly demanding, the search for the "ideal packaging," which meets product's needs as to contain, protect and carry, in addition to conserve, exhibit and sell has become a challenge for professionals from different areas. For the packaging design approach the closest to ideal, and meet the requirements laid down by law, we must consider the aesthetic and ergonomic aspects, with the lowest possible cost. Its note in this study that exist some concern about natural resources conservation and minimization of environmental impacts, through the use of packaging ecologically correct. Key words: food packaging, trends, design and ergonomics.