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But the Republic Stood: Program Producers' Perceived Pivotal Moments in Network Television Broadcast Standards of the 1970s

2000; Taylor & Francis; Volume: 44; Issue: 1 Linguagem: Inglês

10.1207/s15506878jobem4401_8

1550-6878

Leslie Jackson Turner,

Media Studies and Communication

Broadcast networks have one goal, to attract the largest audiences to their programs and advertisers while offending the smallest number of people. This historical analysis details pivotal moments in network television broadcast standards in the 1970s, specifically the impact of Norman Lear, Larry Gelbart, "Jiggle TV" and Soap. The television schedules from each broadcast season do not tell this story: they merely reflect the results of the programming and standards processes. The story is best presented through the reflections and interpretations of individuals most directly involved with creation, in this instance, program producers and their counterparts at the networks, the broadcast standards editors.