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Counting On Blood Donors: Increasing the Impact of Reminder Calls

1989; Wiley; Volume: 19; Issue: 13 Linguagem: Inglês

10.1111/j.1559-1816.1989.tb01239.x

1559-1816

Angela Lipsitz, Katherine Kallmeyer, Martha Ferguson, Andrew Abas,

Experimental Behavioral Economics Studies

Two experiments were conducted to see if blood drive attendance could be increased by altering the content of reminder calls. In Experiment 1 college students received either a standard reminder (the place, time, and necessity of eating beforehand) or a commitment‐enhancing reminder in which they agreed to be “counted on”. Those in the latter condition were significantly more likely (p <.007) to attend a blood drive. Experiment 2 demonstrated that an alternate wording for the commitment‐enhancing message was possible; that a verbal response was necessary to ensure the commitment; and that a message enhancing altruism was not as effective. The studies suggest that asking for an additional commitment during a reminder call can appreciably increase blood drive participation rates.