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Coffee and the Business of Pleasure: The Case of Harbucks vs. Mr. Tweek

2002; Taylor & Francis; Volume: 8; Issue: 4 Linguagem: Inglês

10.1080/14759550215611

1477-2760

Carl Rhodes,

Management and Organizational Studies

In this paper, I examine the representation of organizations in the television cartoon series South Park . In particular the South Park episode 'Gnomes' is reviewed - this episode contains a direct parody of the role and conduct of organizations in society as its story revolves around a 'fictitious' coffee chain, Harbucks', attempt at a hostile takeover of a small town coffee shop. Drawing on the episode's roman a clef (or perhaps cartoon a clef ) depiction of the global coffee retailing organization Starbucks, it is argued that this popular culture representation offers opportunities to critique and debate organizational behaviour in a way not available to modes of representation common to Organization Studies. Following Bakhtin's model of the carnival, South Park is read as exemplary of a subversive culture of folk humour that mocks, satirises and undermines official institutions - a culture rich in understandings of contemporary organizations and their relationship with society.