‘Carlsberg don’t make football teams… but if they did’: the utopian reporting of FC St Pauli in the British media
2011; Taylor & Francis; Volume: 13; Issue: 1 Linguagem: Inglês
10.1080/14660970.2012.627170
ISSN1743-9590
Autores Tópico(s)Music History and Culture
ResumoThis essay examines the British media’s reporting of German football club FC St Pauli’s promotion to the Bundesliga. Analysis of the articles reveals a utopian view of what FC St Pauli represents within the culture of football, and this is explained through identified themes of ‘nostalgic idealism’ and ‘resistant identity’. The article also draws attention to the underplaying of evidence of investment and development in a bid to highlight the footballing antithesis that FC St Pauli is described as offering. Finally, it makes recommendations for fieldwork to be carried out, to examine in greater detail not only the reported alternative culture, but also how this identity can be negotiated in the future, in an increasingly globalized and commercialized world.
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