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Neuromarketing: Tecnologías, Mercado y Retos

2012; Volume: 5; Issue: 2 Linguagem: Inglês

10.5209/rev_pepu.2011.v5.n2.37862

ISSN

1989-5143

Autores

Sergio Monge Benito, Vanesa Fernández Guerra,

Tópico(s)

Diverse Applied Research Studies

Resumo

The advances of neuroscience in the last decades have brought opportunities to use its technologies for market research. The application of these technologies, which has been called neuromarketing, has been controversial. This article analyzes current issues in this field of knowledge: different technologies, companies in this market and major challenges and discussions.

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