Sourcing of Industrial Products: Regiocentric Orientation of Chinese Organizational Buyers
1992; Emerald Publishing Limited; Volume: 26; Issue: 5 Linguagem: Inglês
10.1108/03090569210014406
ISSN1758-7123
AutoresErdener Kaynak, Orsay Kucukemiroglu,
Tópico(s)Customer Service Quality and Loyalty
ResumoExamines how Chinese organizational buyers evaluate four categories of industrial products from four different source‐regions, the basic hypothesis being that the majority of the purchasing managers held favourable images of the industrial products coming from the industrialized regions of the world. Discovers that statistically significant differences exist among respondents in terms of age, sex, education, income and work experience, and the source‐regions selected for procurement of four classes of industrial products.
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