Tourism Product Life Cycles in the Central Eastern Alps
1993; Taylor & Francis; Volume: 18; Issue: 1 Linguagem: Inglês
10.1080/02508281.1993.11014659
ISSN2320-0308
Autores Tópico(s)Wine Industry and Tourism
ResumoThere are different opinions about the validity and applicability of the theory of product cycles to the service sector and, in particular, tourism. Here, it is argued that the product cycle can be applied to resort areas and tourism development. An Austrian resort example, Heiligenbluton the Grossglockner, is chosen for this purpose. The example of the community of Heiligenblut is particularly interesting because of the convergence of many factors. Endogenous and exogenous factors have led to a boom in tourism at various stages. At each stage the inhabitants or the local administration reacted as positively to the changes as possible. However, the results have not been satisfying. Set-backs and stagnation in tourism occurred repeatedly in the past. As Heiligenblut has attained the stage of maturity in tourism development, further problems have to be anticip´ted. It is maintained here that the formulation of a new tourism policy is necessary. The policies needed for a new boom include solutions to the tra...
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