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Effect of the Exposure to TV Food Advertisements on the Consumption of Foods by Mothers and Children

2012; Lippincott Williams & Wilkins; Volume: 56; Issue: 1 Linguagem: Inglês

10.1097/mpg.0b013e3182638d13

1536-4801

Glenda Díaz‐Ramírez, Arturo Jiménez‐Cruz, M.a Cruces Souto-Gallardo, Montserrat Bacardı́-Gascón,

Child Development and Digital Technology

ABSTRACT Foods advertised were recorded in 2 television (TV) channels. The present article studies the association between products advertised and those consumed by mothers and children. A total of 365 mothers and their children were assessed. A positive correlation was observed between the food advertisements that the mothers recalled and the frequency of TV food advertisements (Rho = 0.44, P = 0.03). A positive correlation was found between the frequency of the foods advertised on TV and the consumption of these by the mothers ( r = 0.73, P = 0.0001) and their children (Rho = 0.66, P = 0.0001). These results suggest that TV advertisements influence the food choices of mothers and children.