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A Inserção da Juventude no Turismo no Espaço Rural e a Construção da Hospitalidade Local: o caso do Assentamento Ipanema (Iperó-SP)

2013; UNIVERSIDADE DE SÃO PAULO; Volume: 24; Issue: 3 Linguagem: Inglês

10.11606/issn.1984-4867.v24i3p601-626

1984-4867

Mayara Roberta Martins, Célia Futemma,

Business and Management Studies

The rural youth is an important agent to reach local autonomy with regard to rural development’s new trends. The pluriactivity in family farming, for instance rural tourism as a non-farm activity might help to increase local income and might offer these families the opportunity of hosting visitors. The higher income and the coming of visitors coupled with incentives from public policies seemed to be fundamental for local families to build their own hospitality, and one way of building it is to invest in the potential of their rural youth as managers of local tourism. To address these issues, semi-structured interviews were applied to 30 young residents of the Ipanema settlements located at municipality of Iperó in the state of São Paulo, (Brazil). Results indicated high interest of young settlers in tourism, thus these results suggested potentiality to include youth in the management of the tourism.