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Comportamento do consumidor no turismo: o turista estrangeiro em Florianópolis - Santa Catarina, Brasil

2008; UNIVERSIDADE DE SÃO PAULO; Volume: 19; Issue: 3 Linguagem: Inglês

10.11606/issn.1984-4867.v19i3p388-404

1984-4867

Luís Moretto Neto, Valentina Gomes Haensel Schmitt,

Cruise Tourism Development and Management

The present study had as its objective to analyze the foreign tourist's consumer behavior in Florianopolis, between the months of May and June of 2006. The utilized variables for analyzes were: the foreign tourist, the consumer behavior characteristics, the individual determinants of the consumer behavior and the elements of the product of tourism. The studied population represents the foreign tourist demand in the city of Florianopolis, in the year of 2006, the sample group had a total of 204 participants. Both, notices and propositions, especially, the space and the studied time, while consumer, allow to achieve inferences and to define strategic market actions.