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Television Food Commericals' Effect on Children's Resistance to Temptation 1

1988; Wiley; Volume: 18; Issue: 16 Linguagem: Inglês

10.1111/j.1559-1816.1988.tb01211.x

1559-1816

Brenda Dawson, D. Balfour Jeffrey, James A. Walsh,

Media Influence and Health

This study investigated the effect of television food commercials on children's self‐control within a resistance to temptation paradigm. Commercial type, food stimulus type, and the child's sex provided the three independent variables in a 4 × 4 × 2 factorial design. Behavioral and self‐report indices of temptation and control were measured. Children were significantly more tempted to transgress for the low‐nutrition food, regardless of the commercial shown. Sex differences in reported degree of temptation were found. However, the television commercials did not affect the children's latency to transgress.