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Serial Narrative, Intertextuality, and the Role of Audiences in the Creation of a Franchise: An Analysis of the Indiana Jones Saga from a Cross-Media Perspective

2013; Taylor & Francis; Volume: 17; Issue: 1 Linguagem: Inglês

10.1080/15205436.2013.788192

1532-7825

Manuel Hernández‐Pérez, José Gabriel Ferreras Rodríguez,

Digital Games and Media

Rather than the simple adaptation of a story across different media, cross-media narrative should be defined as that which is transformed by virtue of use a medium and its different languages (film, comics, video games, etc.). This article extends and updates the dimensions of previous cross-media analysis models by underlining narrative aspects of the different products discussed and examining the influence of generic conventions along the way. To test this methodology, the article focuses on a product from the "adventure" genre— the Indiana Jones franchise—which it argues should be seen as a benchmark in the history of this kind of narrative. Special attention is given to the treatment of the character of Indiana Jones, who is the true focal point of the narrative, and to other underlying thematic features.