Children's Responses to Repetitive Television Commercials
1980; Oxford University Press; Volume: 6; Issue: 4 Linguagem: Inglês
10.1086/208785
ISSN1537-5277
AutoresGerald J. Gorn, Marvin E. Goldberg,
Tópico(s)Media Influence and Politics
ResumoJournal Article Children's Responses to Repetitive Television Commercials Get access Gerald J. Gorn, Gerald J. Gorn Search for other works by this author on: Oxford Academic PubMed Google Scholar Marvin E. Goldberg Marvin E. Goldberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 4, March 1980, Pages 421–424, https://doi.org/10.1086/208785 Published: 01 March 1980 Article history Received: 01 June 1977 Revision received: 01 May 1979 Published: 01 March 1980
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