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BIBTEX RIS

Marketing Senegal through hip‐hop – a discourse analysis of Akon's music and lyrics

2011; Emerald Publishing Limited; Volume: 4; Issue: 2 Linguagem: Inglês

10.1108/17538331111153179

ISSN

1753-8343

Autores

Nnamdi O. Madichie,

Tópico(s)

African history and culture studies

Resumo

Purpose – This paper seeks to highlight hip‐hop's contribution to the entrepreneurship and place marketing literature. Hip‐hop is taken from the lens of an individual artist, Akon, whose music and lyrics – a “hybrid of silky, West African‐styled vocals mixed with North America's East Coast and Southern beats” – provides fresh insights for place marketers.

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