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Exploring differences between Internet apparel purchasers, browsers and non‐purchasers

2002; Emerald Publishing Limited; Volume: 6; Issue: 2 Linguagem: Inglês

10.1108/13612020210429485

1758-7433

Mi‐Young Lee, Kim K. P. Johnson,

Customer Service Quality and Loyalty

We investigated whether differences existed among Internet apparel purchasers, browsers, and non‐purchasers in terms of their attitudes about Internet shopping and retailers, willingness to provide credit card information, Internet use behavior, and demographic characteristics. Data were obtained from an Internet survey conducted by the Graphic, Visualization, and Usability (GVU) Center from the Georgia Institute of Technology. Internet apparel purchasers were significantly different both from the Internet apparel browsers and non‐purchasers, but browsers were not significantly different from non‐purchasers.