The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings
1984; Oxford University Press; Volume: 11; Issue: 2 Linguagem: Inglês
10.1086/209008
ISSN1537-5277
AutoresGerald J. Gorn, Charles B. Weinberg,
Tópico(s)Management and Marketing Education
ResumoJournal Article The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings Get access Gerald J. Gorn, Gerald J. Gorn Search for other works by this author on: Oxford Academic PubMed Google Scholar Charles B. Weinberg Charles B. Weinberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 2, September 1984, Pages 719–727, https://doi.org/10.1086/209008 Published: 01 September 1984 Article history Received: 01 July 1983 Revision received: 01 June 1984 Published: 01 September 1984
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