From Advertisement to Entertainment: Early Hollywood Film Trailers
2012; Taylor & Francis; Volume: 29; Issue: 3 Linguagem: Inglês
10.1080/10509201003667218
ISSN1543-5326
Autores Tópico(s)Shakespeare, Adaptation, and Literary Criticism
ResumoClick to increase image sizeClick to decrease image size Notes 1. Judy Hevrdejs, "The Stakes are Higher than Ever in the Movie Preview Derby." Knight Ridder Tribune News Service, May 30, 2002: 1. 2. Leslie Midkiff DeBauche, "Advertising and the Movies, 1908-1915." Film Reader 6 (1985): 115. 3. Ibid: 117. 4. P.A. Parsons, "A History of Motion Picture Advertising." Moving Picture World 85 (March 26, 1927): 301. 5. DeBauche: 117. 6. Robert H. Cochrane, "Advertising Motion Pictures" in The Story of the Films, ed. Joseph. P. Kennedy. Chicago: A. W. Shaw Company, 1927: 237. 7. Ibid: 238. 8. Ibid: 240–41. 9. "'Spectator's Comments." The New York Dramatic Mirror (February 8, 1911): 28. 10. Ibid. 11. Patrick Robertson, Film Facts. New York: Billboard Books, 2001: 27. 12. "Advertising Feature Films," The Moving Picture World 5.5 (July 31, 1909): 152. 13. Parsons: 304. 14. David Lay, "Drawing the Crowds to Your Films." System (September, 1915): 328. 15. David Lay, "'Movies' That Find Customers." System (July/August, 1915): 191. 16. Ibid. 17. "Trail Blazers." Films & Filming 41.9 (September, 1989): 8. 18. This was a practice encouraged by Eps W. Sargent's Picture Theatre Advertising, basically a "how-to" manual for theater owners. See his chapter "Advertising on the Screen" in Picture Theatre Advertising (New York: The Moving Picture World, 1915), 50–58. 19. Kenneth Turan, "The Lure of Trailers." American Film 8.1 (October, 1982): 53. 20. Jack Atlas quoted in Turan: 53. 21. DeBauche: 120. 22. Ibid. 23. P.A. Parsons notes, "Up to the time I went with Pathé in 1913, it was the practice in the business to have posters made from stills, which were selected and captioned in the advertising department, and then handed on to the lithographer to work up into posters": 305. 24. DeBauche: 120–21. 25. Roy Dickinson, "Timely Advertising for Motion Pictures." Printers' Ink 123 (April 26, 1923): 40. 26. Kevin Thomas, "Movie Trailers Have a Long Run." Los Angeles Times, October 25, 1966: Part IV, 10. 27. David Lees and Stan Berkowitz, "The True Story behind Those 'Coming Attractions." Los Angeles Magazine 20.12 (January, 1979): 96. 28. SabuCat Productions, which claims to have "the world's largest collection of theatrical trailers," offers a high-quality copy of this trailer at their website: [http://www.sabucat.com/?pg= samples]. 29. Parsons: 304. 30. Ibid. 31. Parsons: 305. 32. "Selznick Has Clever Trailer." The Moving Picture World 33.4 (July 28, 1917): 663. 33. Andy Medhurst, "The Big Tease." Sight & Sound 8.7 (July, 1998): 24. 34. "Film Trailers: How the Screen Gives Advance Publicity to Coming Attractions." Literary Digest 122 (August 1, 1936): 20. 35. Tom Matthews, "Trailers: They're Not Just for Advertising Anymore." Boxoffice 122 (March 1986): 22. 36. Arthur James, "How Shall I Advertise Pictures?" The Moving Picture World 37.3 (July 20, 1918): 326. 37. Cochrane: 247. 38. Parsons: 308. 39. James: 326. 40. Dickinson: 40. 41. Parsons: 309. 42. Matthews: 22. 43. C.D. Frazer, "America's Most Successful Salesmen." Forbes (May 15, 1935): 14–15, 18. 44. Ibid: 14. 45. "MGM Has 3,000 Houses Lined Up for Trailers." Motion Picture Herald 116.3 (July 14, 1934): 14. 46. Ibid. 47. "Film Trailers," 20. 48. "Herman Robbins, 20 Years Servicing Film Theatres." Motion Picture Herald 140.11 (September 14, 1940): 40. 49. Cochrane: 251. 50. "Film Trailers," 20. 51. The chronology of the National Screen Service is well documented in Lisa Kernan's "Appendix 2" (pp. 452–55) from her 2004 book, Coming Attractions: Reading American Movie Trailers (Austin: The University of Texas Press); however, as she acknowledges, her timeline is courtesy of "The Company That No One Really Knows: National Screen Service and the History of American Film Advertising," by Swiss film scholar Vinzenz Hediger. 52. Alex Ben Block, "Death of a Monopoly." Forbes 138.11 (November 17, 1986): 60. 53. "Film Trailers:" 20. 54. Ibid. 55. "New Trailer Company Formed by Schwartz." Motion Picture Herald 130.11 (March 12, 1938): 46. 56. "Trailer-Made Accounts to National Screen" Motion Picture Herald 138.6 (February 10, 1940): 62. 57. "Film Trailers," 20. 58. John Elliot Williams, "They Stopped at Nothing." Hollywood Quarterly 1.3 (April, 1946): 270. 59. Tino Balio, Grand Design: Hollywood as a Modern Business Enterprise 1930–1939 (Berkeley: University of California Press, 1993), 173. 60. Harlovich quoted in Balio, 173. 61. "Exhibit 4," Motion Picture Association of America, Inc. Annual Report: The Motion Picture on the Threshold of a Decisive Decade (March 25, 1946): 28–29. 62. S. Charles Einfeld, "Applied Advertising." National Board of Review Magazine 7.1 (January, 1932): 7. 63. "Movie Promotion Up." Business Week (June 8, 1940): 47. 64. "Exhibit 4:" 29. 65. Ibid.
Referência(s)