Study on the Development Path of Intermediary Based on the Consumers’ Shopping Channel Selection
2014; Atlantis Press; Linguagem: Inglês
10.2991/gecss-14.2014.46
ISSN2731-7870
AutoresQing‐Guo Wang, Shaowei Xia, Haile Hui,
Tópico(s)Business Strategy and Innovation
ResumoThe development of intermediary on one hand depends on the external environment changes, on the other hand depends on the transaction patterns between buyers and sellers.On the basis of rational agent assumption and from the perspective of what shopping channel the consumer select when they buy different type of goods, this paper intends to obtain the consumer's shopping channel selection tendency model when they buy different type of goods through simulation analysis with the Netlog software, so as to provide development strategies for the intermediary.
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