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Demand Response and Electricity Market Efficiency

2007; Elsevier BV; Volume: 20; Issue: 3 Linguagem: Inglês

10.1016/j.tej.2007.01.006

1873-6874

Kathleen Spees, Lester B. Lave,

Electric Vehicles and Infrastructure

Customer response is a neglected way of solving electricity industry problems. Historically, providers have focused on supply, assuming that consumers are unwilling or unable to modify their consumption. Contrary to these expectations, customers respond to higher prices that they expect to continue by purchasing more efficient appliances and taking other efficiency measures, a review of published studies indicates.