Influencing customer’s purchase intentions through firm participation in online consumer communities
2014; Springer Science+Business Media; Volume: 24; Issue: 4 Linguagem: Inglês
10.1007/s12525-014-0169-3
ISSN1422-8890
AutoresLeslie Jordan Albert, Nitin Aggarwal, Timothy R. Hill,
Tópico(s)Customer Service Quality and Loyalty
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