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Hospital Website Rankings in the United States: Expanding Benchmarks and Standards for Effective Consumer Engagement

2014; JMIR Publications; Volume: 16; Issue: 2 Linguagem: Inglês

10.2196/jmir.3054

1439-4456

Timothy R. Huerta, Jennifer L. Hefner, Eric W. Ford, Ann Scheck McAlearney, Nir Menachemi,

Healthcare Systems and Technology

Passage of the Patient Protection and Affordable Care Act (ACA) increased the roles hospitals and health systems play in care delivery and led to a wave of consolidation of medical groups and hospitals. As such, the traditional patient interaction with an independent medical provider is becoming far less common, replaced by frequent interactions with integrated medical groups and health systems. It is thus increasingly important for these organizations to have an effective social media presence. Moreover, in the age of the informed consumer, patients desire a readily accessible, electronic interface to initiate contact, making a well-designed website and social media strategy critical features of the modern health care organization.