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BIBTEX RIS

Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role

2000; Taylor & Francis; Volume: 18; Issue: 3 Linguagem: Inglês

10.1080/09647770000301803

ISSN

1872-9185

Autores

Neil G. Kotler, Philip Kotler,

Tópico(s)

Religious Tourism and Spaces

Resumo

(2000). Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role. Museum Management and Curatorship: Vol. 18, No. 3, pp. 271-287.

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