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An American adventure in Europe: an analysis of the performance of Euro Disneyland (1992-1994)

1995; Chapman and Hall London; Volume: 1; Issue: 1 Linguagem: Inglês

10.1080/136067195376556

1466-450X

Richard H. Taylor, Terry Stevens,

Digital Games and Media

Abstract A poor choice of location, because of bad weather and cultural clashes, is considered by the authors of this paper to be an unsatisfactory explanation for the financial problems at Euro Disney. As an alternative they explore the financial and management structures set up by its parent company, the Walt Disney Company. These, it is argued, imposed unreasonable burdens on operating profits through interest payments, lease rental payments and royalties and fees to be paid to the parent company. It is questioned whether the recent rescue package will resolve the basic structural problems with management and finance.