The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
1997; Oxford University Press; Volume: 24; Issue: 1 Linguagem: Inglês
10.1086/209496
ISSN1537-5277
AutoresStewart Shapiro, Deborah J. MacInnis, Susan E. Heckler,
Tópico(s)Consumer Market Behavior and Pricing
ResumoJournal Article The Effects of Incidental Ad Exposure on the Formation of Consideration Sets Get access Stewart Shapiro, Stewart Shapiro Search for other works by this author on: Oxford Academic PubMed Google Scholar Deborah J. MacInnis, Deborah J. MacInnis Search for other works by this author on: Oxford Academic PubMed Google Scholar Susan E. Heckler Susan E. Heckler Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 24, Issue 1, June 1997, Pages 94–104, https://doi.org/10.1086/209496 Published: 01 June 1997 Article history Received: 01 May 1995 Revision received: 01 October 1996 Published: 01 June 1997
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