Quick Response in Manufacturer-Retailer Channels
1997; Institute for Operations Research and the Management Sciences; Volume: 43; Issue: 4 Linguagem: Inglês
10.1287/mnsc.43.4.559
ISSN1526-5501
Autores Tópico(s)Supply Chain and Inventory Management
ResumoAboutSectionsView PDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissionsReprints ShareShare onFacebookTwitterLinked InEmail Go to Section HomeManagement ScienceVol. 43, No. 4 Quick Response in Manufacturer-Retailer ChannelsAnanth. V. Iyer, Mark E. BergenAnanth. V. Iyer, Mark E. BergenPublished Online:1 Apr 1997https://doi.org/10.1287/mnsc.43.4.559AbstractQuick Response (QR) is a movement in the apparel industry to shorten lead time. Under QR, the retailer has the ability to adjust orders based on better demand information. We study how a manufacturer-retailer channel impacts choices of production and marketing variables under QR in the apparel industry. Specifically, we build formal models of the inventory decisions of manufacturers and retailers both before and after QR. Our models allow us to address who wins and who loses under QR, and suggest actions such as service level, wholesale price and volume commitments that can be used to make QR profitable for both members of the channel, i.e., Pareto improving. Detailed discussions with a major retailer, and information from industry sources provide supporting evidence for the structure and conclusions of the model. 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