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Has Tom Peters lost the plot? A timely review of a celebrated management guru

2008; Emerald Publishing Limited; Volume: 21; Issue: 3 Linguagem: Inglês

10.1108/09534810810874804

1758-7816

David Collins,

Organizational Learning and Leadership

Purpose – This paper has been timed to coincide with the 25th anniversary of the publication of In Search of Excellence. Observing this anniversary, the paper aims to offer a critical review of the works of Tom Peters – a man vaunted as the guru of management. Reviewers have observed that Tom Peters' narratives of business build and depend upon organizational stories to achieve their effects. Recognising that tales of the organization play an important role in sensemaking and sensegiving endeavours, this paper reviews Peters' organizational storytelling in the light of critical academic reflection in this arena.