Inaugurative learning: Adapting a new design approach
1993; Elsevier BV; Volume: 14; Issue: 4 Linguagem: Inglês
10.1016/0142-694x(93)80014-4
ISSN1872-6909
Autores Tópico(s)Persona Design and Applications
ResumoBased on a competence view and a comparative case study method, this paper explores how a new ergonomic design approach transformed two Scandinavian firms. The interactions between innovative product designs, marketing and business strategy highlight the need for improved knowledge development in firms. Inaugurative learning, that is familiarizing top managers and others with new design practices, emerged as an essential contribution from professional design consultants. Thus, ‘inaugurative design learning’ is proposed as an important way to incorporate new design competence in firms.
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