The "Value Added" in Editorial Acquisitions.pdf
1999; University of Toronto Press; Volume: 30; Issue: 2 Linguagem: Inglês
ISSN
1710-1166
Autores Tópico(s)Digital Communication and Language
ResumoWhen in 1964 Canadian social theorist Marshall McLuhan declared that “it is a principal aspect of the electric age that it establishes a global network that has much the character of our central nervous system,” the word “Internet” was not yet part of our popular lexicon. But already McLuhan had foreseen the revolutionary impact of networked computer technology: “Electricity does not centralize, but decentralizes. Electric power, equally available in the farmhouse and the Executive Suite, permits any place to be a center, and does not require large aggregations.” (1)
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