Portal de Periódicos da CAPES

Mediated public diplomacy: Satellite TV news in the Arab world and perception effects

2012; SAGE Publishing; Volume: 74; Issue: 8 Linguagem: Inglês

10.1177/1748048512459144

1748-0493

Shahira Fahmy, Wayne Wanta, Erik C. Nisbet,

Public Relations and Crisis Communication

Using Entman’s work on mediated public diplomacy, the authors conducted an Arabic-language online survey of news consumers on Arab websites, including one US-funded media outlet. They examined factors leading to gaps in exposure and perceptions of credibility for three Arab news outlets. Specifically, they examined variables that differentiated between exposure to and perceived credibility regarding the three satellite news media – al-Jazeera, al-Arabiya, and al-Hurra. Results showed that issue importance and attitudes toward the United States were significant predictors of exposure gaps between the US-funded network and other Arab media. Exposure gaps were also powerful predictors of perceived credibility.