Evolution, Apple, iPad, and Education
2013; SAGE Publishing; Volume: 14; Issue: 2 Linguagem: Inglês
10.1177/1532708613507893
ISSN1552-356X
Autores Tópico(s)Cybernetics and Technology in Society
ResumoExperimenting with a new interpretive methodology, Memeography, this article constructs an account of media experiences that go toward the construction of a sophisticated understanding of one’s place as a participant within the vast, confusing, globally networked media apparatus. The author works with the premise of Dawkin’s famous theory of memes as agents of cultural reproduction, and Aunger’s theory that electronic memes exist independently within the cybersphere. The goal of Memeography is, then, to document and understand the experiences, ideas, and sense-making processes of human actors within this complex machinic life-form, from a qualitative perspective. The work turns McLuhan’s theory of media as extensions of human beings on its head, claiming instead that humans are now appendages of the apparatus. The popular movies Artificial Intelligence, Surrogates, Caprica, Battlestar Galactica, District 9, and Avatar are used to exemplify key ideas.
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