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Thailand's international travel image: mostly favorable

2001; SAGE Publishing; Volume: 42; Issue: 2 Linguagem: Inglês

10.1016/s0010-8804(01)80020-3

1552-3853

Bongkosh Rittichainuwat,

Cruise Tourism Development and Management

Abstract A June 2000 study of 510 tourists examined their image of Thailand as an international travel destination and assessed the effects of the destination's image on the likelihood of the travelers' returning there. Using several statistical analyses, the study indicates that Thailand has a positive image as a rich cultural, natural, and historical travel destination. At the same time, however, Thailand's image is tarnished by pollution, prostitution, and deterioration of some tourist attractions. On balance, most tourists surveyed indicated that they would consider a return visit to Thailand. The only truly unsatisfied customers were certain tourists who had found themselves on a “free” tour that promoted shopping and other types of spending, yet left them in poor restaurants and hotels.