Portal de Periódicos da CAPES

Soft-Core in TV Time: The Political Economy of a “Cultural Trend”

2005; Taylor & Francis; Volume: 22; Issue: 4 Linguagem: Inglês

10.1080/07393180500288428

1529-5036

Vicki Mayer,

Sexuality, Behavior, and Technology

This essay deconstructs popular notions that “sex sells” in an increasingly sexualized U.S. popular culture by examining the specific political, social, and economic forces behind the creation and expansion of Girls Gone Wild, a home video series marketed through television infomercials. The crackdown on hard-core pornography, followed by the opening of television infomercial markets, paved the way for the series’ creator to bring together the structural organization of a new soft-core video industry with the marketing aims of a cable industry eager to sell young, male ratings.