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Developing a restaurant revenue-management strategy

1999; SAGE Publishing; Volume: 40; Issue: 5 Linguagem: Inglês

10.1016/s0010-8804(99)80229-8

1552-3853

S Kimes, Deborah I. Barrash, J. E. Alexander,

Supply Chain and Inventory Management

Propounding theories is one thing, but too often the intended beneficiary hasn't the time or tools to check their usefulness. Here's a case where researchers worked with a local restaurant to test their ideas, make recommendations for improvement, and track the results.