Assessing Biases in Measuring Decision Effectiveness and Information Overload
1989; Oxford University Press; Volume: 15; Issue: 4 Linguagem: Inglês
10.1086/209190
ISSN1537-5277
AutoresKevin Lane Keller, Richard Staelin,
Tópico(s)Consumer Market Behavior and Pricing
ResumoJournal Article Assessing Biases in Measuring Decision Effectiveness and Information Overload Get access Kevin Lane Keller, Kevin Lane Keller Search for other works by this author on: Oxford Academic PubMed Google Scholar Richard Staelin Richard Staelin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 4, March 1989, Pages 504–508, https://doi.org/10.1086/209190 Published: 01 March 1989 Article history Received: 01 August 1988 Revision received: 01 November 1988 Published: 01 March 1989
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