“Listening to Maybach in My Maybach”: Evolution of Product Mention in Music Across the Millennium's First Decade
2014; Taylor & Francis; Volume: 20; Issue: 1 Linguagem: Inglês
10.1080/10496491.2013.829162
ISSN1540-7594
AutoresSufyan Baksh-Mohammed, Coy Callison,
Tópico(s)Digital Communication and Language
ResumoA content analysis of 2004 and 2010 song lyrics from popular music genres was conducted to identify the extent of product mention in music as well as the nature of the mentions. Overall, product mention in music increased from 2004 to 2010. Likewise, incidence of product mention was most prevalent in rap across both time periods. Additionally, vehicles and fashion top the references with luxury brands dominating rap. Country mentions consistently centered around nonluxury brands.
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