Portal de Periódicos da CAPES

Use of Social Media in Health Promotion

2012; SAGE Publishing; Volume: 13; Issue: 2 Linguagem: Inglês

10.1177/1524839911433467

1552-6372

Brad L. Neiger, Rosemary Thackeray, Sarah A. Van Wagenen, Carl L. Hanson, Joshua H. West, Michael Barnes, Michael C. Fagen,

Focus Groups and Qualitative Methods

Despite the expanding use of social media, little has been published about its appropriate role in health promotion, and even less has been written about evaluation. The purpose of this article is threefold: (a) outline purposes for social media in health promotion, (b) identify potential key performance indicators associated with these purposes, and (c) propose evaluation metrics for social media related to the key performance indicators. Process evaluation is presented in this article as an overarching evaluation strategy for social media.